I’m a marketer and storyteller based in the San Francisco Bay Area. With my background in linguistics, I’m interested in both what’s worth saying and how to say it.
What I Do
Strategy
Refining recruitment campaign to microtarget priority markets, delivering +164% leads.
Design
Launching new lead-gen and content tools with automation to encourage +10% email click rate.
Storytelling
Interviewing and writing feature stories that connect people, resulting in +902% ROI.
Video
Expanding non-follower reach by +70% and boosting engagement and conversion with short-form video.
About Me
I love asking questions and solving problems.
Whether I’m finessing a campaign or developing brand content, I always start from the most basic question—how can I help get you where you’d like to go?
This comes from both my prior experience in education and my insatiable need to be my own personal handyman. There’s nothing more satisfying than learning something new and applying it successfully.
I’m adaptable and focused.
Throughout my career, I’ve been in many roles where I had to wear a lot of hats—strategist, copywriter, graphic designer, video editor, project manager. I thrive on staying agile in my work and being open to trying new things, regardless of industry.
I’m also a creative.
Outside of work, I write fiction and poetry, and I’m a content creator, covering topics like DIY, education, food, travel, beauty, and more. I also sing in a choir that performs with Symphony San Jose. Every life needs some dimension!
For more, check out my resume. If you’re interested in my academic and teaching work, please reference my CV.
How Can I Help?
I’m open to opportunities. If you have a project in the works or you’d just like to say hello, please get in touch.
I’m also open to freelance design gigs—whether it’s custom stationery, printmaking, knitwear, or something else, let’s see if we’re a fit!